This is a massive cost, what people aren’t talking about is how to provide toolsets that make these people more productive. Most social marketers today get very little help in measuring their performance or executing their job — my friends in the industry pull 80+ hour weeks on average because they have to be everywhere at all times. Involver’s Facebook apps are a step in this direction (be able to benefit on Facebook from your efforts on other properties). What other tools need to be built to make their lives easier? “Most social marketing dollars (60%) next year will go toward staff salaries for activities such as blogging, content development and monitoring of social channels. Another two-fifths will be spent on outside help from agencies, consultancies and service providers.” -Using Social Media Strategically - eMarketer

This is a massive cost, what people aren’t talking about is how to provide toolsets that make these people more productive. Most social marketers today get very little help in measuring their performance or executing their job — my friends in the industry pull 80+ hour weeks on average because they have to be everywhere at all times.

Involver’s Facebook apps are a step in this direction (be able to benefit on Facebook from your efforts on other properties). What other tools need to be built to make their lives easier?

“Most social marketing dollars (60%) next year will go toward staff salaries for activities such as blogging, content development and monitoring of social channels. Another two-fifths will be spent on outside help from agencies, consultancies and service providers.” -Using Social Media Strategically - eMarketer

marketing