Silly Me
The reality is that there are cost differentials on a number of variables. It’s socially acceptable to pass some of those differentials on to consumers, but not others. You can’t charge someone more for health insurance because they’re a woman or because they’re gay. But you can charge smokers more.
Society has decided to make gay people and women protected classes. For all sorts of (mostly good) reasons. Society has decided to make the opposite decision about smokers for all sorts of (mostly good) reasons.
Deal with it.
Defining protected classes basically boil down to choice in my book. You don’t choose to be man or woman, black or white, straight or gay. You choose to smoke.
My name is Tyler Willis. I'm a startup marketer and advisor who is running marketing at Involver.