Facebook Events: You’re Doing It Wrong

mikehudack:caterpillarcowboy:aaronwhite:

Fact: When we are uncertain, the actions of other people greatly influence our own actions, this is known as social proof.

Observation: The culture of Facebook is to post the reasons you can’t attend an event on that event’s wall.

Concern: We’re undermining event-turnout by unintentionally triggering social proof against attending.

RSVPs suffice if you can’t make it,

PLEASE STOP POSTING YOUR EXCUSES ON THE [EVENT] WALL.